Since the development of computer generated 3D object and images, architectural visualization has been constantly evolving. The myriad of 3D architectural visualizations seen today have grown through technological advancements and through the work of generations of artists. Many new artists and designers today strive to continually create fresh ideas with the architectural visualization styles that are available to them.

When computer generated architectural visualization first began, it was only capable of creating buildings into 3D models. Now, with modern technology, artists can add life to the renderings with detailed textures, coloured combination, enhanced lighting and more. The end result of this work is a production of astonishing realistic images.

Here are seven of the most popular architectural visual styles that most designers, architects and artists use:

The Mad Max

This architectural visualization style gives the buildings a certain glow, as if a large flashlight has been shone from behind the structure. This is used on urban or cityscape scenes and can give the impression of an “urban wasteland.” The city lights are dimmed and that light will seem like the only sign of life in the visualization.

The Whodunit

This visualization give the impression of a gloomy and menacing atmosphere which is usually achieved by desaturating the image or using the dominating colours of blue, gray and green. It often feels as though the building is on the set of a horror or post-acopalyptic movie with elements such as stormy skies, shadowy figures and strong contrasts that can transform the space into an imaginative crime scene.

The David

The David is an architectural visualization style that has a more utopian feel to it because every element is done so perfectly that it seems unreal. There are perfectly mapped textures, flawless and lifelike blades of grass and precise reflections that all look too perfect.

Paranormal Activity

These are visualizations that are nature-oriented because they seem to blend into their naturistic surroundings. These projects give the illusion of being dreamy echoes of themselves that are held up light, memories and nature’s elements, not by the typical concrete pillars and slabs that usually make up buildings.

The Gondry

This architectural visualization uses a collage technique that can sometimes feel anachronistic. The unique combination of photos, renderings and sketches can make the visualization more memorable. In its experimental stages, The Gondry can include space ships, models, unicorns, movie stars etc.

The Theodore

This architectural visualization style is mostly used in representations of interiors. It usually uses bright backgrounds with generous amounts of lighting and airy and spacious scenes. Using effects such as lighting and angling of the lens can enhance the visualizations for a sharper and realistic impression.

The Katherine Heigl

This is considered one of the most vibrant of all the architectural visualization styles because the architectural components are considered attractive. It is considered dream-like because it includes elements like parks, forests, sunsets etc. It gives off the impression of happy endings and lightheartedness. It would not be surprising to see all types of pastoral scenery in this architectural visualization.


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