Case Study · Mississauga, Ontario
Trade Show VR and Interactive 3D Experiences for Dexterra Group
A VR experience with a real time AI avatar, an interactive touch screen and a 3D animation, all built by EnDesign. The most visited booth at the show.
The client
Dexterra Group provides support services across North America, from facilities management and custodial services to remote workforce accommodation and culinary and hospitality services. The team wanted a booth that would stop people in their tracks and show the full range of what they do.
What we built
Every interactive product at the booth was designed and built in house by the EnDesign team.
- VR experience with an AI avatar: visitors put on a headset and use the controllers to travel through a 3D airport terminal, and speak in real time with an AI 3D avatar agent while wearing the headset. Meet Steve, the AI avatar
- Interactive touch screen: the 3D interactive experience, where visitors tap into districts for Commercial, Healthcare, Education, Government, Defence and Security, Retail and more. It runs locally or over a network, so it's easy to set up anywhere
- 3D animation: the video on the main display behind the booth, an animated cutaway of a building showing services like custodial and housekeeping floor by floor
- Online: the same interactive 3D world on the web, in the browser on desktop and mobile
Meet the AI avatar
Inside the VR experience, visitors meet Steve, an AI 3D avatar in a Dexterra uniform. They simply press a button and talk. Steve greets them by name, explains Dexterra's services, such as how their customer care teams guide passengers with wayfinding and queue management, and answers questions about the building itself.
When a visitor wants to know more, Steve offers to pass their name, phone number and email to the Dexterra team, so the experience doubles as a lead capture tool. The same AI avatar can also run on websites and touch screens, not only in VR. More about our AI avatars
At the trade show
The booth was the most visited at the show. Visitors stopped to try the VR experience, talk with the AI avatar and explore the touch screen, which gave the Dexterra team an easy way to start conversations about each service line.
Add-on: QR codes at your booth
Because the 3D world runs in any web browser, a QR code on your booth or signage can open the same experience on visitors' own phones. They can explore the 3D world, or talk to an AI avatar, while they walk the show floor, and they leave with your booth in their pocket.
Why it works
Instead of reading a brochure, visitors explore. Each service has its own place in the world, so people see how everything fits together, and the same experience works at the booth and on the website.
The result
Dexterra had the most visited booth at the trade show, and the team is very happy with the experience. They continue to use the 3D world online and at events, and Dexterra remains an ongoing EnDesign client.
Want the most visited booth at your next show?
See our VR, AI avatar and interactive work live. Book a free live demo and we will walk you through it.
