AI Case Study · Dexterra Group
AI 3D Avatar Assistant for VR, Websites and Kiosks
Meet Steve, a talking AI avatar that greets visitors, answers their questions out loud and captures their contact details. Built for Dexterra's VR booth, and just as ready for websites, phones and touch screens.
Meet Steve
Steve inside the 3D airport terminal at Dexterra's booth. A video of a real conversation with him is coming soon.
The idea
Dexterra provides support services across North America, including customer care teams in busy spaces like airports. For their trade show booth, we built a VR experience where visitors don't just look around, they talk to a Dexterra team member. Steve is a 3D avatar in a Dexterra uniform, standing in a 3D airport terminal, powered by AI.
What Steve can do
- Hold a real conversation: visitors press the speak button and talk. Steve listens and answers out loud in real time, and the conversation appears on a panel beside him
- Greet people by name: he introduces himself, asks the visitor's name and uses it
- Explain the services: for example, how Dexterra's customer care teams guide passengers with wayfinding and queue management
- Answer questions about the space: the floor finish, the building's maximum occupancy and the ceiling height
- Capture leads: when a visitor wants to know more, Steve offers to pass their name, phone number and email to the Dexterra team so a representative can reach out
One avatar, any screen
Steve was built for VR at the Dexterra booth, but our AI avatars aren't limited to headsets. The same avatar can live on a website or web app, greeting visitors and answering questions right in the browser, or on a touch screen kiosk in a lobby, sales centre or trade show booth.
And it doesn't have to be Steve. Every avatar is custom designed to reflect your brand and the people you serve, with any gender, age, ethnicity or look, in your uniform or branded clothing, and with a voice that suits your audience.
- VR: visitors walk up to the avatar in a 3D space and talk face to face
- Websites and web apps: the avatar greets visitors on your site, answers questions and captures leads around the clock
- Touch screens and kiosks: visitors tap and talk, with no headset needed
- Mobile and desktop: the avatar runs on phones, tablets and computers
- Online or offline: it can run locally on a computer or kiosk with no internet connection, so it keeps working when venue Wi-Fi doesn't
- QR codes at your booth: visitors scan a QR code on your booth or signage and talk to the avatar in real time on their own phone, even while they walk the show floor
Also available: voice tours and “Call me”
Add-ons for any AI avatar paired with one of our interactive 3D worlds:
- Voice tours: visitors say something like “Show me the facility” and the 3D world flies straight there
- “Call me”: visitors tap a button, the avatar phones them within seconds and guides them through your 3D world live on their screen while they talk
Ask about these in your free demo.
Why it works
A brochure gets skimmed. A conversation gets remembered. Visitors ask what they actually want to know, get an instant answer, and leave their details while they are still interested. The avatar is available all day, never gets tired, and can be set up for any company's services and spaces.
Steve was part of the Dexterra booth that was the most visited at the show. See the full Dexterra case study
Where else it works
An AI avatar can do the job of a guide, trainer or front desk person, any time, with no one needing to be on site.
- Virtual tours of facilities: an avatar guide walks visitors, clients or new hires through a manufacturing plant or industrial facility and answers questions along the way, without anyone stepping onto the floor
- VR safety training simulators: practice dangerous situations like firefighting, emergency response or hazardous equipment safely in VR, with an avatar trainer who explains each step and answers questions
- Staff onboarding and training: a trainer that is always available, answers questions on the spot and gives everyone the same information
- Real estate sales centres: an avatar guide walks buyers through a building that isn't built yet
- Trade show booths: stand out, answer visitors and capture leads, even when your team is busy, with a QR code so visitors can keep talking to the avatar on their phone
- Airports, hospitals and campuses: wayfinding and visitor help in large spaces
- Company websites: an always on guide that answers questions and captures leads
Want an AI avatar for your brand?
Tours, training, simulators or customer service. Book a free live demo and we will show you our AI avatars in action.
