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Projection mapping is using a projection technology to turn any three dimensional objects into a display surface for the projection of video. These objects could be anything from industrial landscapes, theatre stages and more. If you look at the surface of a large house, then all of a sudden project an image onto it, such as an elaborate light show that seems to turn the building alive, you are witnessing projection mapping. It takes reality and augments it, and makes the illusion so strong that it becomes immersive. These days, projection mapping are tools for advertising, branding, entertainment, presentations and more!

Here are some of the benefits of using projection mapping:

Flexibility

The content that gets projected on the three dimensional object can be altered according to the needs of the projection backdrop. For example, if a space needs to be transformed from a drab old room to an elaborate ball room, all you need is a simple click of the button to transform the space. This takes care of any physical transformations.

Portability

Projection mapping eliminates the need to have any physical sets and props which take a lot of time to build, transport, set up and dismantle. With projection mapping, all which is needed is an image/theme designed using the appropriate software, a good projector and you are all set for an entertaining display.

Imagination

When it comes to computer technology and visual effects, there is so much one can experiment with, that it seems as if the possibilities are limitless. You can start small doing a logo design for a company, or go big by creating a virtual world for your audience. There is always something you can do with projection mapping, as long as you have the proper computer technology on hand – technology that is rapidly advancing, leaving room for more possibilities.

No Flat Surface Necessary

Projection mapping can be projected onto almost any type of surface, which makes it easier for creators to focus on what they want to project, rather than worrying about the type of the surface they need to project it on. With this flexibility, projection mapping can deliver a quality experience to an audience.

Three Dimensional Images

Projection mapping can project 3D images instead of a 2D image, which can help the creators enhance a surface rather than just distorting it. This makes the experience of projection mapping a highly imaginative and immersive one.

Continual Use

Projection mapping is great for large events such as professional sport games, plays at the theatre and more. What’s great is that after the event, these displays do not have to go away. You can just adjust the projected content (if need be), and install it in the same projectors. This makes projection mapping a more cost-effective solution than just buying a variety of props and advertisements that will only be used once.

Thus, projection mapping reaps a lot of benefits, but at the very least, in today’s modern age where we are continually receiving content wherever we go, projection mapping offers that wow factor to capture the attention of your target audience.