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If you’re in real estate, you’re probably familiar with drone photography but may be wondering if it is actually worth it. The reality is that it absolutely is and if you are not using this latest technology when it comes to visual marketing, you may be left in the dust.

Drone photography allows high-quality photos and videos to be taken through the use of unmanned aerial vehicles known as drones. They allow professional real estate photographers and videographers to capture specific angles and views that would otherwise be extremely difficult, if not impossible, to get using standard cameras. They can produce stunning aerial shots of homes, landscapes, landmarks and so much more through this medium.

Potential buyers appreciate these images and videos because it provides them with a better visual and understanding of the location, so if you are unable to provide them with this medium, they may turn to another real estate firm. It’s important to remember that in today’s world, homebuyers rely on visual marketing to make decisions regarding a potential purchase and use videos and images to learn about the area they are considering moving into. This is how they gather information about the home and compare their choices and the specific features of each home. Consumers want high-quality information and visuals to help with their decision and this is why drone photography is growing in popularity in the real estate industry.

Properties with accompanying aerial images tend to sell faster than those without aerial marketing, so more and more agents are turning to this medium in order to succeed and grow within the industry. It is a fact that consumers are a lot more likely to purchase a product if it is accompanied by a video, so agents have to get on board with drone photography if they don’t want to get left behind. These images and videos can be shared quickly and easily through different social media marketing channels to reach more clients and freshen up your strategy, so it really is a must.

If this is something you are interested in, it is very important that you hire a professional real estate drone photographer so that you receive quality videos and images. They must have the right skills and experience in this field so that they are familiar with the process. They need to operate in accordance with the latest regulations and have drone insurance in case of liabilities. Make sure you take a look at their portfolio or demo reel to see their results and work and you can also take a look at their previous experience working with other agents in the real estate industry as this, too, will help with your decision.